A social calendar that keeps you informed of all the planned activity that is scheduled to appear on your social network. So you are always in touch with what's to come.
Activity reports that summarizes all the customer feedback from various sources including 3rd party sites. Depending on the package, you will also get details of all the interactions with the customer through social networks.
All the data in one place, where you can find out how each of the content published has fared in social media. Whether it be user impressions, engagement or amplification; they will be consolidated into a report that you can use to appropriately change your future promotions or content.