We use location intelligence to understand our target audience. We map this intelligence with our client's business goals which helps us to narrow the focus on a specific location, region or state. Our goal is to maximumize returns for their money that our client spends.
We also are very keen observers of the demographics of our clients customer base. We focus our attention to designing content based on the demographic composition of target market area.
We also have experience in synchronizing the lifestyles of individuals with our client's message. The key, we believe, is to get a individuals attention in unexpected places with a unique message.
We also study several aspects of individual behaviour which becomes the basis for social interactions. We experiment with this knowledge to observe the reactions to various issues circling the social media networks.